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E. Jason Wambsgans / Chicago Tribune State Rep. Kelly Cassidy, D-Chicago, on the House floor at the Capitol in Springfield in 2011. State Rep. Kelly Cassidy, D-Chicago, on the House floor at the Capitol in Springfield in 2011. (E.

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Learning Objectives: After reading this chapter you should: • Be aware of the growing importance of marketing channels in the larger field of marketing. • Understand the definition of the marketing channel from a managerial perspective.

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Agile Marketing is an approach to marketing that takes its inspiration from Agile software development and that values: Responding to change over following a plan

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This flawed strategy allows marketers to quantitatively evaluate marketing campaigns, but its more of a heuristic than a ground truth. New machine learning-powered methods enable marketers to model the relative contribution of disparate.

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E. Jason Wambsgans / Chicago Tribune State Rep. Kelly Cassidy, D-Chicago, on the House floor at the Capitol in Springfield in 2011. State Rep. Kelly Cassidy, D-Chicago, on the House floor at the Capitol in Springfield in 2011. (E.

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